![]() ![]() You can use it to see how many clicks and taps an item receives based on reference sources, search terms, browser type and other information. This shows you where your web users move their cursor (of course, this is not compatible with a mobile platform). HotJar stands out for providing a motion heat map report.These are like heat maps but focus more on people scrolling rather than clicking. Crazy Egg and HotJar are compatible with mobile devices.They show you where your page visitors click. Both Crazy Egg and Hotjar offer heat map reports.Let’s compare the two tools before we fully engage in their analysis: This will help you understand how changes in the user interface affect visitor behaviour. This will tell you a lot about where your visitors’ attention is.Ĭrazy Egg also offers split-testing. In other words, you can watch a video of how people interact with your website. However, it doesn’t just use heat maps, it also gives you recordings. Crazy EggĬrazy Egg says it’s “like a pair of X-ray glasses that lets you see exactly what people are doing on your website. It combines features provided by other marketing tools, such as ClickTale, SurveyMonkey and Qualaroo. Still, HotJar offers a number of benefits. If you’ve worked in digital marketing for more than a couple of days, you’ll know that the all-in-one thing doesn’t really exist. ![]() Hotjar is a tool that is defined as a tool for “analysis and feedback, all in one”. Now that you understand a little better what the term maps are and the need they cover, let’s take a look at the two best options on the market. However, as you can imagine, it’s not easy to do. You could write code that brings that data together and produces a heat map. The items that receive the most attention will be represented in a brighter color on the heat map. Every time someone clicks on one of these items, the tool detects it. This way, users are more likely to click on them.Ī particularly bright part of your page is usually a great place to include a CTA.Ī screenshot of Crazy Egg How does a heat mapping tool measure attention?Ī heat map tool measures attention by analyzing the HTML code on your page and analyzing the parts that people interact with.įor example, your site probably has a number of links in a menu at the top, as well as clickable items throughout the content, a call to action (CTA) button, and links in the footer. Soft colours indicate less attention.Īnd why is this important? Because those elements you want people to interact with should be in the parts that receive the most attention. On a heat map of a web page, bright colours indicate more attention. The more intense parts appear in brighter colours than the less intense parts. Heat maps are a bit like the maps that the weatherman uses to explain whether you’re going to have to take the umbrella or not. In short: a heat map shows you which parts of your website attract the most attention. Both have their strengths and weaknesses.īut, before we go down to the mud, let’s go over a couple of basic things: What is a heat map? Unfortunately, there is no single answer to which is the best. In this article, we analyze both tools so you can decide which is the best alternative for your website. And, for that, heat maps are the best option.įortunately, there are two great options on the market: Crazy Egg and HotJar. If you are serious about optimizing your conversion rate (Conversion Rate Optimization – CRO), you need to know where your users direct their attention when they visit your website. ![]()
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